AI Cost Lab

Transparency · sources

Sources & references

Every number this calculator uses, grouped by topic, with its value, plausible range, and the public source it comes from. The figures here are generated from the same data the calculator runs on, so they never drift out of sync. For how they fit together, see the methodology.

Text generation energy

Energy is modelled as a fixed per-query overhead plus a marginal cost per token, with generated (output) tokens costing more than prompt (input) tokens.

Image generation energy

Image generation is priced per image rather than per token.

Datacenter overhead (PUE)

Compute energy is multiplied by datacenter Power Usage Effectiveness to account for cooling and facility overhead.

Water

Water combines on-site datacenter cooling (WUE) and water embedded in generating the electricity used (EWIF).

  • Water intensity4 mL/Wh  (range 0.5 – 9 mL/Wh)

    Total water consumed per Wh = Scope 1 on-site cooling (WUE ~1.15 mL/Wh, Google measured 2024 fleet) + Scope 2 off-site electricity generation (EWIF ~3.1 mL/Wh, US avg, Li et al. arXiv:2304.03271) ≈ 4.0. Consumption basis (water evaporated/lost), not withdrawal. Li et al. remains the only source decomposing on-site + off-site water per-energy; the Scope 1 term is grounded in Google's 2024 measured WUE. Reality-checks: Google measured 0.26 mL/prompt (on-site only) and Mistral's LCA ~45 mL/response (lifecycle) bound different scopes. Low 0.5: best-case hyperscaler (Microsoft WUE 0.30, zero-water cooling) on a low-water grid. High 9.0: water-stressed regions where on-site WUE alone reaches ~9 mL/Wh (e.g. Arizona summer). The paper projects rising TOTAL water volume by 2027 from demand growth, not rising per-Wh intensity.

    Scope 1: Google measured fleet WUE 2024; Scope 2: Li et al. EWIF (consumption basis)

Carbon — grid intensity

Energy is converted to carbon using grid intensity. The calculator defaults to the global average and offers a US preset via the grid-region toggle.

  • Global average440 g CO₂e/kWh  (range 50 – 700 g CO₂e/kWh)

    Global-average grid carbon intensity, centred between the two newest full-year-2025 figures (IEA 435 g CO2/kWh; Ember 458 g CO2e/kWh). The default — the US grid is cleaner than the world average. Trending down ~3%/yr.

    IEA Electricity 2026 (435 g, 2025) / Ember 2026 (458 g, 2025)
  • United States348 g CO₂e/kWh  (range 50 – 700 g CO₂e/kWh)

    US-average grid carbon intensity (767 lb CO2/MWh = ~348 g CO2e/kWh, eGRID2023, ~7% below eGRID2022).

    US EPA eGRID2023 (national average)

Everyday equivalents

Relatable comparisons are derived from public reference figures. Each is the amount of energy, water, or carbon equal to one of the everyday thing.

These are estimates with genuinely wide ranges — the published figures for AI energy use span roughly 10×. Advanced mode lets you override any assumption to match a newer source or your own situation.

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